As of August 6, 2024, the RA Law “On Making Additions to the RA Law on Advertising” has come into force, significantly affecting the advertising of reproductive services. Iravaban.net presents the main changes and their impact.
About the Main Changes:
- Sperm donation advertising:
- Only medical organizations with gynecological or reproductive licenses can advertise.
- Advertising from other sources is prohibited.
- Egg donation and surrogacy:
- Only medical organizations with a reproductive license can advertise.
- Advertising from other sources is prohibited.
- Advertisement content:
- Advertisements containing discriminatory and misleading information are prohibited.
- Advertising must be objective and ethical.
Impact on Various Groups:
- For medical institutions:
- Need to immediately review advertising materials and strategies.
- Ensure the presence of an appropriate license.
- Follow new requirements for advertising content.
- For the public:
- Expected to receive more reliable and professional information.
- Protection from misleading and unethical advertisements.
- Opportunity to receive services only from licensed institutions.
- For advertising agencies:
- Need to check the client’s license before placing an advertisement.
- Must be attentive to the content of the advertisement.
- May require closer cooperation with medical organizations.
Steps to Take:
- For all stakeholders (medical institutions, advertisers, advertising agencies): carefully study the new provisions of the law.
- For medical institutions and advertisers: review existing advertising materials and strategies.
- For all stakeholders: seek legal advice if necessary.
- For medical organizations: check and update relevant licenses.
- For advertisers: develop new advertising materials that comply with the law.
About Expected Positive Changes:
- Increased transparency in the field.
- Increased trust in reproductive services.
- Reduction of illegal and low-quality services.
- Increased public awareness.
Conclusion: The new rules aim to increase the transparency and quality of the reproductive services sector. All stakeholders should actively follow these changes and adjust their activities to the new requirements. This will contribute to the protection of the interests of both service providers and potential clients.
For additional information, you can refer to the full text of RA Law “On Making Additions to the RA Law on Advertising”
The material titled “New Rules for Advertising Reproductive Services: What You Need to Know” prepared by Iravaban.net is for informational purposes and does not constitute legal advice. For legal advice, you can contact lawyers specializing in the field.
