As early as 2022, at the initiative of the Competition Protection Commission, the National Assembly developed and adopted amendments to the Law on Trade and Services, the purpose of which was to establish regulations regarding promotions announced in Armenia, including discounts.

Tigran Markosyan, a member of the Competition Protection Commission, states that their task was to restore the consumer’s faith in the concept of discount. The Commission initiated a number of proceedings, most of which ended with the admission of guilt by the business subjects and a milder punishment was applied.

However, there have been cases when business entities have stuck to their opinion.

Details in the video.